A genuine design for young talents.
CLIENT
BLUEGLASS AG
SERVICES
UI DESIGN. WEB DESIGN. VISUAL STYLE DEFINITION. COLOR & TYPOGRAPHY SYSTEM. COMPONENT DESIGN. RESPONSIVE LAYOUTS.
UP4mint is a Swiss initiative by ETH Zürich and UBS that encourages families and children to explore science, technology, engineering, and mathematics through fun, hands-on learning experiences in everyday life.
Exploring a fun and smart visual identity
Inspired by Memphis & Organic Science
The visuals draw inspiration from the Memphis design movement, combined with organic and scientific forms, like molecules, particle trails, and lab patterns, creating a playful connection to science and technology.
Crafting the visual elements
Clear letters, vibrant ideas
Bright, expressive colors inject energy and curiosity into the brand, turning science into something inviting and dynamic. Large typography defines the visual system. Bold, oversized headlines create clear hierarchy, while generous white space allows the content to breathe and flow naturally.
THE FINAL RESULT
The visual elements work together to challenge perception of science and mathematics as dense or intimidating, resulting in a system that feels open, simple, and approachable.
