A UBS clap banner for the Spengler Cup.
CLIENT
FANPICTOR AG
SERVICES
VISUAL DESIGN. CORPORATE BRAND ADAPTATION. LAYOUT & COMPOSITION
The Spengler Cup is one of the most iconic and historic international ice hockey tournaments in the world, held annually in Davos, Switzerland.
As a main sponsor, UBS engages directly with the audience through branded “clap banners” used inside the arena. These printed banners are designed to be lifted by spectators during key match moments, such as goals or standout plays, transforming individual reactions into a collective visual statement.
Amplifying the fan experience
The project consisted of designing a series of reaction banners aligned with UBS’s corporate design guidelines. Each piece was carefully adapted to the brand’s visual language, ensuring consistency in typography, layout, and tone while maintaining high visibility and impact within the dynamic environment of the arena.
THE FINAL RESULT
The result is a series of printed reaction banners that enhance fan participation, strengthen brand presence, and contribute to the unforgettable atmosphere of the tournament.
