A Zurich initiative for refugee inclusion.
CLIENT
BLUEGLASS AG
SERVICES
WEB CONCEPT DEVELOPMENT. UI DESIGN. BRAND ADAPTATION. INFORMATION ARCHITECTURE.
Zhusammen.ch is a platform focused on connecting people and fostering community, providing a clear and accessible digital space to present its purpose and services.
The design was developed from a strong visual concept aligned with the corporate identity, prioritizing clarity, brand consistency, and a clean structure to support intuitive navigation and reinforce the project’s core message.
Color as a structural tool.
The starting point of the project included a set of illustrations, each built on highly saturated background colors, along with a bold and heavy logo. While these elements were visually strong on their own, bringing them into a digital environment required a more structured approach.
Creating visual hierarchy.
To bring balance and clarity, color became the structural foundation of the website. Instead of being purely decorative, it was used to define and differentiate each section, creating hierarchy and supporting intuitive navigation.
