A complete research for D’Donnier web.
CLIENT
D’DONNIER
SERVICES
UX RESEARCH. USER & STAKEHOLDER RESEARCH. COMPETITIVE ABALYSIS. UX STRATEGY. UX/UI DESIGN. WIREFRAMING & PROTOTIPING. EXPERIENCE & INTERFACE DESIGN.
The goal is to design a website that not only represents the artist but also prioritizes the right content and experiences.
D’Donnier is a musician building his presence in a digital landscape dominated by social media platforms. While most music discovery and engagement now happens through Instagram, TikTok, and streaming apps, the challenge remains: what role should a personal website play today?
100%
of interview participants said they would visit a musician’s website to check upcoming concerts or buy merchandise.
80%
of participants would be attracted to a website that offers a unique experience and deeper insight into the artist and their creative process.
STAKEHOLDER INSIGHTS
«My music has a homemade feel and resonates with listeners who enjoy independent music, from classical to more contemporary sounds»
Ideation & testing results
Simplifying the home experience
User testing revealed that combining multiple features on the home screen created confusion. The design evolved to focus solely on mood selection, removing secondary elements to improve clarity.
The final solution presents the six emotional states in a calm carousel, reducing cognitive load and supporting users with busy, high-stress routines.
Design system & Final experience
From Brand Values to Design System
The brand is built around three core values: Serenity, Self-care, and Softness. These principles shaped both the visual and verbal identity, guiding the use of pastel colors, rounded shapes, and an empathetic, positive tone of voice to create a calm and supportive experience.
Final user flow
One main functionality. Clear, intentional, and distraction-free.
Now it’s time to enjoy Mood Yoga!
Key Learning & Takeaways
Be Open to Evolving Ideas
Even though we naturally start with a preconceived idea of what a project will be, it’s essential to remain flexible during the research phase. Insights from user research often challenge initial assumptions, leading to more informed and effective design solutions. Staying open to change ensures the final product aligns with real user needs rather than just initial expectations.
Simplify to a Single Core Functionality
Focusing on one main functionality allows for a clearer, more intuitive user experience. By stripping a concept down to its essence, the product becomes easier to understand, use, and communicate, reducing complexity and increasing impact.