Let your emotions guide your yoga practice with Mood Yoga.

CLIENT
MOOD YOGA

SERVICES
UX RESEARCH. USER & STAKEHOLDER RESEARCH. COMPETITIVE ABALYSIS. UX STRATEGY. UX/UI DESIGN. WIREFRAMING & PROTOTIPING. EXPERIENCE & INTERFACE DESIGN.

In a society where nearly 50% of European citizens experience stress, slowing down is no longer a luxury but a necessity. To respond to this need, I aim to design a yoga app. Before starting the design process, I will conduct user research and a competitive analysis to define a clear and unique value proposition in an already saturated market.

Key Findings: What we learned from the interviews

85%

of the interview participants choose yoga for its emotional benefits rather than its physical ones.

80%

of the interview participants value their emotional well-being but lack the time or consistency to practice yoga.

Competitive Insight

During the competitive analysis, none of the evaluated apps adapted their practice based on the user’s emotional state. Most platforms offered static or goal-driven experiences, overlooking the emotional context in which users engage with the product.

THE SOLUTION

A yoga app that creates personalized practices based on the user’s emotional state, offering simple and adaptable sessions for busy lives.

Ideation & testing results

Simplifying the home experience

User testing revealed that combining multiple features on the home screen created confusion. The design evolved to focus solely on mood selection, removing secondary elements to improve clarity.

The final solution presents the six emotional states in a calm carousel, reducing cognitive load and supporting users with busy, high-stress routines.

Design system & Final experience

From Brand Values to Design System

The brand is built around three core values: Serenity, Self-care, and Softness. These principles shaped both the visual and verbal identity, guiding the use of pastel colors, rounded shapes, and an empathetic, positive tone of voice to create a calm and supportive experience.